Data mining : Social Media: Sentiment Mining: Sentiment Analysis - what marketeers can know about you

Background Briefing is doing some interesting stuff this Sunday.

SOCIAL MEDIA AND SENTIMENT MINING

Reporter: Shevonne Hunt
Businesses and advertisers can already access enormous amounts of personal data on social media sites, from where you live to what you like. The next step is sentiment analysis, where online conversations are mined for words and thoughts, for a commercial advantage. Is this ethical, and could computers really sift sarcasm from enthusiasm?

Sunday 27th June 9.10am
Tuesday 29th June 7.05pm
Wednesday 30th June 4.05am

Related reading:

Opinion Mining and Sentiment Analysis

Information Retrieval based on Sentiment Analysis: Blogvox2: Modular Domain Independent Approach

Sentiment Market Analysis

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Social Media Marketing For Dummies

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Further Reading:

Sentiment Analysis

Mining the web for feelings, not facts

5 ways Sentiment Analysis is ramping up in 2009

Data Mining: text mining, visualization and social media