Friday, 25 June 2010

Data mining : Social Media: Sentiment Mining: Sentiment Analysis - what marketeers can know about you


Background Briefing is doing some interesting stuff this Sunday.

SOCIAL MEDIA AND SENTIMENT MINING
Reporter: Shevonne Hunt
Businesses and advertisers can already access enormous amounts of personal data on social media sites, from where you live to what you like. The next step is sentiment analysis, where online conversations are mined for words and thoughts, for a commercial advantage. Is this ethical, and could computers really sift sarcasm from enthusiasm?

Sunday 27th June 9.10am
Tuesday 29th June 7.05pm
Wednesday 30th June 4.05am


Related reading:
Opinion Mining and Sentiment Analysis
Information Retrieval based on Sentiment Analysis: Blogvox2: Modular Domain Independent Approach
Sentiment Market Analysis
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Social Media Marketing For Dummies
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Further Reading:


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