Background Briefing is doing some interesting stuff this Sunday.
SOCIAL MEDIA AND SENTIMENT MININGReporter: Shevonne Hunt
Businesses and advertisers can already access enormous amounts of personal data on social media sites, from where you live to what you like. The next step is sentiment analysis, where online conversations are mined for words and thoughts, for a commercial advantage. Is this ethical, and could computers really sift sarcasm from enthusiasm?
Sunday 27th June 9.10am
Tuesday 29th June 7.05pm
Wednesday 30th June 4.05am
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue