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Yesterday, I was - unfortunately - reminded of the urban/rural divide when it became apparent that a well-educated colleague did not understand what "water bundling" was. It occurs to me that he would not be the only one - so here is the simplistic lesson in water bundling. This explanation touches only the surface of the matter and I am sure that people will write to correct me for any sins of omission or commission. Please note, that bundling is something that can be transposed to other utilities such as electricity and it has the strong purpose of allowing privatisation of the particular utility.